your mindset matters
more than you think
We’re here to help you shift your mind - so you can move forward with purpose and control.
At Mindshift Mentors, we help people break free from unhelpful thought patterns and develop the mental tools to navigate life with greater clarity, calm, and confidence. Through the proven power of Strategic Hypnotherapy, we support real, lasting change— without years of therapy or traditional medical interventions.
Self-Paced Guided
Programs for Frontline
Personalised
Our approach is rooted in Strategic Hypnotherapy, a highly effective blend of Clinical Hypnosis and evidence-based psychotherapy. Rather than focusing on the past, we work with how you think in the present—so you can move forward with practical, sustainable tools for change.
Reduce stress
and anxiety
Improve sleep
quality
Boost confidence and
self-esteem
Strengthen resilience and
coping strategies
Process trauma and
PTSD
Rob is known for his calm presence, practical guidance, and deep understanding of how thoughts drive behaviour. His journey with hypnotherapy began at 19, when just a few sessions helped him overcome public speaking fears and exam anxiety—a turning point that quietly shaped his future. After a successful career in business consultancy and finance, he saw firsthand how mindset often limits potential more than ability.
Driven by a lifelong fascination with human behaviour, Rob earned his Diploma of Clinical Hypnosis and Strategic Psychotherapy from the Institute of Applied Psychology. Today, through Mindshift Mentors, he helps people get unstuck and move forward using Strategic Hypnotherapy—a practical, present-focused approach that embeds real change at the subconscious level.
Before co-founding Mindshift Mentors, Steve struggled with constant overthinking. As a business owner balancing long workdays and family life, sleepless nights became the norm—his mind stuck in loops of stress, deadlines, and unfinished conversations. Despite efforts to switch off, peace felt out of reach.
Everything changed when he discovered Strategic Hypnotherapy through Rob. Unlike traditional approaches, it was practical and focused on breaking those mental loops. Experiencing that shift firsthand inspired Steve to help others like him—busy but overwhelmed—regain calm, clarity, and better sleep through Mindshift Mentors.
Emelia brings warmth, insight, and a deep commitment to growth to the Mindshift Mentors team. With experience in mediation, counselling, hypnotherapy, and coaching people recovering from eating disorders, she’s passionate about helping clients move beyond limiting beliefs and create meaningful, lasting change.
Drawn to Mindshift Mentors for its practical, forward-focused approach, Emelia uses Strategic Hypnotherapy to help clients break unhelpful patterns, strengthen resilience, and build a life rooted in clarity and calm. Whether in sessions or soaking up quiet moments in the sun, she believes in the power of slowing down and reconnecting with inner strength.
Anneliese Hoogankamp brings compassion, clarity, and a solution-focused mindset to MindShift Mentors. With a background in psychology, clinical hypnotherapy, and trauma-informed care, she helps clients move beyond anxiety, self-doubt, and overwhelm—especially driven individuals ready to shift from talking about their struggles to creating real change. Her work blends clinical hypnotherapy with strategic psychotherapy to rewire unhelpful patterns and unlock lasting confidence and clarity.
Focused on practical results, Anneliese’s sessions are designed to build self-awareness, emotional resilience, and long-term transformation. Inspired by MindShift Mentors' results-driven approach, she helps clients reconnect with their inner strength—not just to feel better, but to live better. Outside of her practice, she enjoys journaling, nature walks, and time with family—living the balance she helps others achieve.
Jessica brings a grounded, compassionate presence to MindShift Mentors, with a background in trauma-informed therapy and a deep understanding of human behaviour. She uses Strategic Hypnotherapy to help clients break free from stuck emotional patterns, particularly those dealing with anxiety, overthinking, and burnout. Her approach blends insight and empathy to guide clients from coping to truly thriving.
Trained in Gordian Therapy, Jessica focuses on identifying the root causes behind emotional struggles and rewiring how the mind responds. Her work is evidence-based and practical—no gimmicks, just real tools that help clients regain clarity, confidence, and control. With her calm and strategic support, clients are reminded they’re not broken—they’re ready for change.
With over 45 years in martial arts — and the last decade as a full-time professional coach — I’ve helped thousands of children unlock better motor skills, sharper focus, and unstoppable confidence. Through our Confidence Kids and Autistic/ADHD Skills Development programs, over 3,000 young people have gained skills that not only improve movement and concentration, but transform behaviour, self-belief, and life outcomes.
Certified in autism and behavioural analysis, and accredited as a conditioning coach, personal trainer, and nutritionist, I specialise in making simple, proven techniques accessible to anyone — so every child has the chance to thrive.
A portion of all proceeds from Mindshift Mentors is donated to children’s charities.
Our long-term vision is to expand our support to causes helping children with cancer and other life challenges.
ABN : 49714525048
Here are the answers to frequently asked questions by our experts.
Answer: Strategic Hypnosis helps reduce stress and anxiety by addressing the perceptual filters and patterns that drive them. It works by enabling the client to achieve a state of deep focused relaxation and then guides them to make positive changes to thought patterns, behaviours and habits that have been driving the patterns of stress and anxiety.
Answer: This isn’t generic hypnosis. Our structured method targets the root patterns behind grinding, fast.
Answer: No — this is Strategic Hypnotherapy, a powerful therapeutic approach designed to create permanent change in the way your mind and body handle sleep.
Answer: Strategic Hypnotherapy combines the disciplines and techniques of Strategic Psychotherapy with Clinical Hypnosis and differs from other forms of hypnosis because it addresses the perceptual filters that creates the problem. It works by enabling the client to achieve a state of deep focused relaxation and then guides them to make positive changes to thought patterns, behaviours and habits that have been having negative impact on them.
Answer: Strategic Hypnotherapy has been used to help clients suffering from Alcoholism, Anger, Anxieties, Asthma, Bed Wetting, Blood Pressure, Blushing, Breathing Disorders, Bulimia, Burns, Chronic and Acute Compulsions, Confidence, Dentistry, Depression, Eczema, Exam Nerves, Exam performance, Gambling, Gastro – intestinal Disorders, Goal Setting, Grief, Guilt, Habit Control, Headaches, Hostility, Insomnia, Memory Enhancement, Mood Swings, Nail Biting, Obsessive / Compulsive Behaviors, Obstetrics (hypnobirthing), Over Eating, Pain Control, Assertiveness, Communication, Pain management, Panic Attacks, Personal Growth, Phobias, Psoriasis, Public Speaking, Relationships, Relaxation, Releasing the Past, Resentments, Sexual Dysfunction, Skin Problems, Sleep Disorders, Smoking Cessation, Sports Motivation, Stress relief, Study Recall, Stuttering, Warts and Worry, even some forms of schizophrenia and multiple personality(DID) have all been treated with strategic hypnotherapy.
Answer: Strategic Hypnotherapy differs from other forms of hypnosis because it addresses the perceptual filters that create the problem. It addresses the cause of the problem and helps address the way you see risk. Traditional forms of Hypnos whilst pleasant only address the symptoms and provide a Band-Aid solution to the issue rather than a permanent solution.
Answer: Strategic Hypnotherapy is suitable for anyone looking to make meaningful change in their life. It’s particularly effective for people ready to address specific behavioural challenges or break free of unwanted habits enabling them to become the best version of themselves possible.
Answer: The time to see results varies from person to person - some clients see massive improvement after listening to just one session but most need to listen to their video or audio for a few weeks. The key to getting great results is consistency. By listening to your audios on a daily basis your subconscious mind starts to embed the suggestions enabling faster change.
Answer: Hypnotherapy is generally free of side effects. Occasionally, you may feel relaxed or lightheaded after a session, but these effects are temporary and leave most people feeling refreshed and focused.
Answer: Yes, Strategic Hypnotherapy is a secular therapeutic practice that focuses on your mental and emotional well-being. It can be tailored to align with your values and beliefs for maximum comfort./p>
Answer: Yes, it’s an excellent method for improving sleep. By addressing the perceptual filters and patterns clients run around sleep it helps you achieve deeper restorative sleep.
Answer: No, Strategic Hypnotherapy does not alter or implant memories. It focuses on helping you understand and process existing thoughts and feelings in a safe and ethical way.
Answer: Strategic Hypnotherapy offers a personalized, results-driven approach to address your specific needs. It’s effective, non-invasive, and designed to empower you with practical tools for achieving meaningful and lasting improvements.
Answer: Yes, Strategic Hypnotherapy can complement other therapies like counseling, cognitive behavioral therapy (CBT), or physical rehabilitation. Combining approaches can enhance results by addressing both conscious and subconscious aspects of your goals, offering a more holistic healing process.
Answer: Yes, Strategic Hypnosis is a permissive safe, non-invasive process conducted by trained professionals. All our Video’s and Audios have been created and designed by our team of Strategic Psychotherapists and Clinical Hypnotherapists and your safety is our number one priority
Answer: Yes. It is an effective tool to assist in breaking any unhelpful habit by addressing the underlying subconscious pattern driving the behaviour. Some habits successfully treated include smoking, vaping, marijuana use, sugar cravings, binge drinking, nail biting, over eating and many more.
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