What Are You Looking For?
your mindset matters
more than you think
We’re here to help you shift your mind - so you can move forward with purpose and control.
Mindshift Mentors specialises in Cognitive Pattern Reprogramming - a practical, evidence-informed approach that helps restrain how the mind responds to stress, pressure, and emotional overload. Our work integrates Strategic Psychotherapy, Clinical Hypnotherapy, and Neurolinguistic Programming to support real-world resilience, clarity, and calm. This is known as the Mindshift Method.
Self-Paced Guided
Programs for Frontline
Personalised
Our approach is rooted in Cognitive Pattern Reprogramming, supported by evidence-based practice. Delivered using Strategic Psychotherapy & Clinical Hypnotherapy, the focus is on how you think and respond in the present, so you can move forward with practical and sustainable tools for change.
Reduce stress
and anxiety
Improve sleep
quality
Boost confidence and
self-esteem
Strengthen resilience and
coping strategies
Process trauma and
PTSD
The secret to lasting change isn’t willpower it’s unlocking the subconscious mind. At MindShift Mentors, we make that power accessible, safe, and real.
Led by Strategic Psychotherapist and Clinical Hypnotherapist Rob Edmonds and co-founder Steve Nelson. No hype just proven methods that work.
Break free from anxiety, fears, stress, or addictions in as few as six sessions with a 93% recovery rate.
Every session is tailored to you. No reliving trauma just forward-focused healing. Backed by our 100% satisfaction guarantee.
No gimmicks, no hidden fees. Cognitive Pattern Reprogramming that can work alongside CBT and other therapeutic approaches.
A portion of proceeds supports children’s charities worldwide because transformation should ripple outward.
Virtual sessions and our app put clarity, confidence, and calm in your hands on your schedule.
Rob is known for his calm presence, practical guidance, and deep understanding of how thoughts drive behaviour. His journey with hypnotherapy began at 19, when just a few sessions helped him overcome public speaking fears and exam anxiety a turning point that quietly shaped his future. After a successful career in business consultancy and finance, he saw firsthand how mindset often limits potential more than ability.
Driven by a lifelong fascination with human behaviour, Rob earned his Diploma of Clinical Hypnosis and Strategic Psychotherapy from the Institute of Applied Psychology. Today, through Mindshift Mentors, he helps people get unstuck and move forward using Cognitive Pattern Reprogramming a practical, present-focused approach delivered through Strategic Psychotherapy & Clinical Hypnotherapy to support meaningful, lasting change.
Before co-founding Mindshift Mentors, Steve struggled with constant overthinking. As a business owner balancing long workdays and family life, sleepless nights became the norm his mind stuck in loops of stress, deadlines, and unfinished conversations. Despite efforts to switch off, peace felt out of reach.
Everything changed when he was introduced to Cognitive Pattern Reprogramming through Rob. Unlike traditional approaches, it was practical and focused on breaking unhelpful mental loops in the present. Experiencing that shift firsthand inspired Steve to help others like him busy but overwhelmed regain calm, clarity, and better sleep through Mindshift Mentors.
Emelia brings warmth, insight, and a deep commitment to growth to the Mindshift Mentors team. With experience in mediation, counselling, hypnotherapy, and coaching people recovering from eating disorders, she’s passionate about helping clients move beyond limiting beliefs and create meaningful, lasting change.
Drawn to Mindshift Mentors for its practical, forward-focused approach, Emelia uses Cognitive Pattern Reprogramming to help clients break unhelpful patterns, strengthen resilience, and build a life rooted in clarity and calm. Delivered through Strategic Psychotherapy & Clinical Hypnotherapy, her work reflects a belief in the value of slowing down, reconnecting with inner strength, and creating steady, sustainable change.
Anneliese Hoogankamp brings compassion, clarity, and a solution-focused mindset to MindShift Mentors. With a background in psychology, clinical hypnotherapy, and trauma-informed care, she helps clients move beyond anxiety, self-doubt, and overwhelm especially driven individuals ready to shift from talking about their struggles to creating real change. Her work blends clinical hypnotherapy with strategic psychotherapy to rewire unhelpful patterns and unlock lasting confidence and clarity.
Focused on practical results, Anneliese’s sessions are designed to build self-awareness, emotional resilience, and long-term transformation. Inspired by MindShift Mentors' results-driven approach, she helps clients reconnect with their inner strength not just to feel better, but to live better. Outside of her practice, she enjoys journaling, nature walks, and time with family living the balance she helps others achieve.
Jessica brings a grounded, compassionate presence to MindShift Mentors, with a background in trauma-informed therapy and a deep understanding of human behaviour. She works using Cognitive Pattern Reprogramming, delivered through Strategic Psychotherapy & Clinical Hypnotherapy, to help clients move beyond stuck emotional patterns, particularly around anxiety, overthinking, and burnout. Her approach blends insight and empathy to support clients in building clarity, resilience, and sustainable wellbeing.
Trained in Gordian Therapy, Jessica focuses on identifying the root causes behind emotional struggles and rewiring how the mind responds. Her work is evidence-based and practical no gimmicks, just real tools that help clients regain clarity, confidence, and control. With her calm and strategic support, clients are reminded they’re not broken they’re ready for change.
With over 45 years in martial arts and the last decade as a full-time professional coach I’ve helped thousands of children unlock better motor skills, sharper focus, and unstoppable confidence. Through our Confidence Kids and Autistic/ADHD Skills Development programs, over 3,000 young people have gained skills that not only improve movement and concentration, but transform behaviour, self-belief, and life outcomes.
Certified in autism and behavioural analysis, and accredited as a conditioning coach, personal trainer, and nutritionist, I specialise in making simple, proven techniques accessible to anyone so every child has the chance to thrive.
A portion of all proceeds from Mindshift Mentors is donated to children’s charities.
Our long-term vision is to expand our support to causes helping children with cancer and other life challenges.
ABN: 49714525048
Here are answers to some common questions about our approach.
Answer: Cognitive Pattern Reprogramming helps reduce stress and anxiety by addressing automatic mental responses that drive tension and overwhelm. Sessions are delivered using Strategic Psychotherapy & Clinical Hypnotherapy to support calmer regulation without revisiting past events.
Answer: This is not generic hypnosis. Cognitive Pattern Reprogramming uses a structured psychological framework to target specific cognitive patterns rather than relying on suggestion alone.
Answer: No. While sessions can feel calming, Cognitive Pattern Reprogramming is designed to support lasting mental and emotional change, not just relaxation.
Answer: Cognitive Pattern Reprogramming focuses on changing the automatic mental patterns that drive stress, anxiety, and emotional overload. Sessions may use Clinical Hypnoyherapy as a delivery method, alongside Strategic Psychotherapy techniques, to help those changes occur more effectively.
Answer: This approach is commonly used to support stress, anxiety, sleep difficulties, emotional regulation, habits, confidence, performance, and mindset-related challenges.
Answer: Traditional hypnosis often focuses on surface symptoms. Cognitive Pattern Reprogramming works at the level of automatic responses, supporting deeper and more sustainable change.
Answer: This approach is suitable for people seeking focused, practical change without long-term talk therapy, especially those addressing specific patterns affecting daily life.
Answer: Yes. By supporting calmer mental responses and reducing overactivation, sessions can help improve sleep quality and nighttime regulation.
Answer: Cognitive Pattern Reprogramming offers a structured, focused method for change that minimizes emotional strain while supporting real-world resilience.
Answer: No. This approach does not alter or implant memories. It focuses on present-day responses and future-oriented change.
Answer: Yes. This approach can complement other therapeutic or wellness practices depending on individual needs and preferences.
Answer: Yes. Sessions are non-invasive and delivered using Strategic Psychotherapy & Clinical Hypnotherapy, with safety and ethical practice as top priorities.
Answer: Yes. Cognitive Pattern Reprogramming supports habit change by addressing the mental patterns that sustain behaviors rather than relying on willpower alone.
Answer: Some people notice changes quickly, while others experience gradual improvement over time. Consistent use supports stronger and longer-lasting results.
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