Your mindset matters
more than you think.

We’re here to help you shift your mind - so you can move forward with purpose and control.

At Mindshift Mentors, we help people break free from unhelpful thought patterns and develop the mental tools to navigate life with greater clarity, calm, and confidence. Through the proven power of Strategic Hypnotherapy, we support real, lasting change— without years of therapy or traditional medical interventions.

Services

Self-Paced Guided Audio Meditations

Programs for Frontline & Essential Workers

Personalised Programs

How We Help

Our approach is rooted in Strategic Hypnotherapy, a highly effective blend of Clinical Hypnosis and evidence-based psychotherapy. Rather than focusing on the past, we work with how you think in the present—so you can move forward with practical, sustainable tools for change.

Whether it’s stress, anxiety, poor sleep, low confidence, or unresolved trauma, or addictive behaviour, we give you access to interrupt unhelpful mental loops and embed new, more constructive patterns at the subconscious level.

Through personalised sessions and guided audio recordings, our programs are designed to help you:

Reduce stress and anxiety

Improve sleep quality

Boost confidence and self-esteem

Strengthen resilience and
coping strategies

Process trauma and PTSD

Meet The Founders


Rob Edmonds

Co-Founder & Lead Strategic Hypnotherapist


Rob is known for his calm presence, practical guidance, and deep understanding of how thoughts drive behaviour. But what really sets him apart is his ability to meet people where they are—with empathy, insight, and a focus on moving forward.

His first experience with hypnotherapy was life-changing. At just 19, a handful of sessions helped him overcome a fear of public speaking and the exam anxiety that had been holding him back. That moment planted a seed—one that grew quietly in the background as he went on to build a long, successful career in business consultancy and finance.

Throughout that career, Rob worked closely with people navigating pressure, leadership, and decision-making. He noticed how often their mindset—not their ability—was the biggest barrier. That lifelong fascination with human behaviour eventually led him back to the work that changed his own life decades earlier.

After studying at the Institute of Applied Psychology and earning a Diploma of Clinical Hypnosis and Strategic Psychotherapy, Rob began a new chapter. Strategic Hypnotherapy immediately resonated—it was practical, present-focused, and grounded in real change. It gave people a way to understand the mechanics of their thinking and embed healthier patterns directly into the subconscious.

For Rob, this work isn’t just effective—it’s deeply meaningful. He’s passionate about helping people get unstuck, find clarity, and create momentum in their lives. Through Mindshift Mentors, he continues to do just that, one conversation at a time.

Steve Nelson

Co-Founder


Before co-founding Mindshift Mentors, Steve was no stranger to the weight of constant overthinking. As a business owner juggling long workdays and family life, he’d often find himself awake at 3am—mind racing, running through problems, deadlines, and conversations on loop. Sleep was broken, stress was high, and no matter how much he tried to switch off, he just couldn’t get ahead of his own thoughts.

After trying traditional hypnotherapy without success, Steve was introduced to Strategic Hypnotherapy with Rob—and everything changed. The approach made sense. It was practical, grounded, and focused on real tools to interrupt those mental loops that kept him stuck.

Experiencing that shift first-hand lit a fire in Steve to make this approach available to others—especially people like him: busy, capable, but stuck in stress. Today, he’s passionate about creating MIndshift Mentors as a space where people can take control of their thinking, get better sleep, and find a calmer, clearer way forward.

Giving Back

A portion of all proceeds from Mindshift Mentors is donated to children’s charities, starting with the

Samuel Brett Nelson Kickstart Charity.

Our long-term vision is to expand our support to causes helping children with cancer and other life challenges.

We believe in giving people the tools to take back control of their thinking—

so they can take back control of their lives.


Frequently Asked Questions

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Hypnotherapy Guide

Strategic Hypnotherapy eBook – Completely Free!

This comprehensive guide provides valuable insights into the power of hypnotherapy, helping you unlock mental clarity, reduce stress, and achieve personal growth. Download your free copy today and take the first step toward a healthier, more focused mind.